Central Saint Martins
Degree Show Identity
A collaborative project for the identity generated for the Central Saint Martins 2020 Degree Show which we created around the idea of ‘CSM Zoom.’ We aimed to create an identity that was activated and developed through the audience anticipation and lead up to each show. We incorporated the new‘CSM Shifts’ typeface based on the past present and future of Saint Martins and influence our approach as its a variable typeface that is “not set in stone to represent the ever-changing community.”
To read the full publication, click here.
(A collaborative project with Abbie Lilley, Edie Kueh and Rosie Stephenson.)
Branding & Identity Design,